WagJag is one of Canada's first and largest sources for exclusive offers and promotions. For 15+ years we've connected brands with 1M+ high-intent Canadians — building awareness, launching revenue streams, and driving measurable, retargeted results.
Dedicated Email☆Website Spotlight☆Staff Picks☆Surveys & Insights☆1st-Party Purchase Data☆Measurable ROI☆Ontario Heavy · Coast to Coast☆ Dedicated Email☆Website Spotlight☆Staff Picks☆Surveys & Insights☆1st-Party Purchase Data☆Measurable ROI☆Ontario Heavy · Coast to Coast☆
Who We Are · Our Audience
Who's reading your campaign.
Our consumers are mid-to-high income, ready to try new brands, and actively shopping — they're not waiting for an ad to find them, they're hunting for one. That's where we win on best-in-class conversions.
1M+
Email Subscribers
Across Canada · 2.2M total database
750K
Monthly Visitors
Recurrent & new
60K+
Social Followers
Engaged community
$100K+
Household Income
Real purchase power
30–45
Average Age
Prime buying years
78%
Dual-Income HH
Decision-makers
Email Takeover
Four ways to own the inbox.
Put your brand in front of an opted-in audience that opens — at 25%+ every send.
Maximum Impact
Dedicated Email
A fully exclusive send — the inbox is yours, with complete creative control over message and subject line.
Up to 30%open rate
Command The Spotlight
Partial Takeover
Your offer takes the top slot in our daily email to the region and segments of your choice.
25–28%open rate
Prime Placement
Feature Ad
A premium banner inside the daily email and across category pages for sustained visibility.
2–4%click rate
Editorial Endorsement
Staff Pick
Hand-picked by WagJag editors and featured in our newsletters — a trusted, third-party nod.
25Kimpressions / 24h
Website Spotlight
Four ways to command the spotlight.
High-visibility placements across the WagJag site, where 750K monthly visitors are already in shopping mode.
Maximum Impact
Homepage Banner
A dedicated ad banner on the homepage, 72 hours / month.
100K+
impressions
Prime Placement
Category Banner
Your banner slot within a category, 96 hours / month.
75K
impressions
Editorial
Staff Pick
Featured by WagJag editors on the homepage.
3–5%
click rate
Deal Page
Feature Ad
A deal tile with click-through in a relevant category page.
1–3%
click rate
Survey & Insights
Ask 1M+ Canadians anything.
Survey research delivered to a verified, opted-in audience — with measurable conversion and respondent retargeting built in.
Brand Study
Concept Testing
Validate product, pricing & packaging with real buyers
Always-On
Polls & Trackers
Single-question polls & recurring trackers in daily emails
25%+
Engagement Rate
On targeted audience pulse sends
1st-Party
Verified Sampling
Targeted by geo, demo & category
By The Numbers
Fifteen years of verified purchase data.
1st-party purchase data powers programmatic segmentation and look-a-like cohorts — verified behavior, not intent or surveys.
4.5M
Transactions
Purchases made on WagJag
17K
Merchants
Businesses featured to date
$250M
GMV
Gross merchandise value
$700M
Retail Value
Gross market retail value
30-Day Campaign Anatomy
One campaign. Three million impressions.
A coordinated, multi-touch program across email, social and retargeting — with a full performance report at the finish.
Day 1
Launch Email
Geo-targeted email to subscribers in your region, with full creative control over copy and subject line.
500K–1M sends
Day 1–5
Social Amplification
Social launch on dedicated campaigns plus a 72h rotating ad banner across WagJag.
75K+ banner views
Day 3–30
Retargeting & Reach
Placement across 4 additional daily emails to keep your offer in front of intent.
2M–3M+ impressions
Day 30
Performance Report
Full recap: impressions, clicks, open rates, geographic breakdown and lead-quality benchmarks.
100K impressions
Case Studies
Campaigns that moved the needle.
A sample of brand programs combining dedicated email with full retargeting across the WagJag network.
Jeep — 3.4M impressions
Dedicated email send with full retargeting across the network.
900K
emails · 29% open
2.5M
banner impressions
31K+
total clicks
Mazda — 3.2M impressions
Dedicated email send with personalized retargeting across the network.
750K
emails · 40% open
2.5M
banner impressions
33K+
total clicks
Harvey's — 1.4M impressions
Partial email slot paired with ad banners across the network over a full month.
750K
emails · 21% open
650K
banner impressions
17K
total clicks
Nerds — 3.5X registrations
Homepage banner, category banner and feature ad across WagJag's website.
2.5K
clicks / 7 days
203
registrations
3.5X
vs next-best source
Our Experience
Brands that partner with us.
From mass-market to premium, WagJag has run campaigns for automotive, financial, CPG and hospitality brands nationwide.
McDonald's
5M+ impressions
Jeep
3.4M+ impressions
Mazda
3.2M+ impressions
MBNA Mastercard
3.2M+ impressions
Alfa Romeo
2.2M+ impressions
Harvey's
1.4M+ impressions
WestJet
Airline
Cirque du Soleil
Events
Dyson
Consumer goods
Casper
Consumer goods
Esso
Fuel & retail
Chrysler
OEM partner
McDonald's
5M+ impressions
Jeep
3.4M+ impressions
Mazda
3.2M+ impressions
MBNA Mastercard
3.2M+ impressions
Alfa Romeo
2.2M+ impressions
Harvey's
1.4M+ impressions
WestJet
Airline
Cirque du Soleil
Events
Dyson
Consumer goods
Casper
Consumer goods
Esso
Fuel & retail
Chrysler
OEM partner
Rate Card
Own the inbox. Command the spotlight.
Directional rates in CAD. Custom volumes and multi-campaign packages available based on your budget — let's build the right fit for your brand.
Dedicated Email
Fully dedicated send. Your brand, your message. Includes complimentary homepage banner, social post & staff pick.
Emails Sent
Flat Rate
CPM
Total Sends*
200,000
$8,000
$40
2.0M
500,000
$15,000
$30
3.0M
1,000,000
$25,000
$25
3.5M
*Includes retargeting. Creative review, geo-targeting, social amplification & a full post-campaign report included.
Partial Takeover
Top slot in our daily email. Includes complimentary homepage banner, category feature ads & staff pick.
Emails Sent
Flat Rate
CPM
Total Sends*
200,000
$4,200
$21
2.0M
500,000
$7,500
$15
3.0M
1,000,000
$12,000
$12
3.5M
Website Banners (flat rate)
Homepage$7,500
Category$6,000
Feature Ad$5,000
Staff Pick$4,000
Quick Answers
Partnering with WagJag, answered.
Who is the WagJag audience?+
WagJag reaches 1M+ opted-in email subscribers across Canada (2.2M total database), 60K+ social followers, and 750K monthly visitors. The audience skews mid-to-high income ($100K+ household), ages 30–45, with 78% dual-income households — actively shopping and ready to try new brands.
What advertising products do you offer?+
Dedicated and partial email takeovers, homepage and category website banners, staff-pick editorial endorsements, feature ads, and a full surveys & insights suite — brand studies, concept testing, polls and trackers — all backed by verified 1st-party purchase data.
Is your data first-party?+
Yes. We use verified 1st-party purchase data from 4.5M transactions and 15 years of buying patterns — no third-party panels. This powers segmentation, look-a-like cohorts, and answers anchored to real purchase behavior rather than stated intent.
What results have brands seen?+
Campaigns have driven millions of impressions across email and retargeting — 3.4M for Jeep, 3.2M for Mazda, 1.4M for Harvey's — and website traffic that converted to registrations at 3.5X the rate of the next-best paid or organic source.
How are campaigns priced?+
Email takeovers are priced by volume tier (from $4,200 partial / $8,000 dedicated at 200K sends, in CAD), each including retargeting, social amplification and a full performance report. Website banners run as flat rates. All rates are directional — custom volumes and multi-campaign packages are available to fit your budget.
WagJag For Brands
Let's build the right fit for your brand.
Reach 1M+ high-intent Canadians with measurable, retargeted campaigns backed by 15 years of verified purchase data. Tell us your goals and we'll design the program.
