Local Expertise.
National Reach.
Fifteen years of verified, first-party purchase data from millions of Canadian shoppers. Built for market research, consumer intelligence, survey insights, and programmatic targeting.
- Activities
- Restaurants
- Beauty
- Wellness
- Travel
- Home & Auto
- Grocery
- Beverages
- Golf & Sports
- Events
Who's behind the data.
Our consumers are mid-to-high income, ready to try new brands, and actively shopping. Every insight is anchored to real, verified purchase behavior across Canada — not third-party panels or stated intent.
Three ways to put the data to work.
Working with WagJag gives you direct access to high-intent Canadian consumers actively converting.
A broad range of categories & interests.
WagJag First-Party Commerce provides spending insights across every major vertical in Canada, from mass market to premium.
Core Commerce Verticals
Traditional research tells brands what consumers say. WagJag shows what consumers do.
Insight outputs brands expect — data services WagJag can package for brand, agency and consumer intelligence buyers.
Ask 1M+ Canadians anything.
Survey research delivered to a verified, opted-in audience — with measurable conversion and respondent retargeting built in.
- •Full creative control over questionnaire design & scripting
- •Targeted sampling by geo, demo & category
- •Full data tables, charts & an exec summary
- •Respondent re-targeting to convert intent
- •Answers anchored to verified purchase data
- •Hyperlocal Ontario + National Coverage
- •No third-party panel: our 1st-party audience
- •Pair with email & banner media in one buy to prove conversion
Follow purchase patterns and activity with custom reporting.
- Age
- Gender
- Postal code
- RFM analysis (Recency, Frequency, Monetary)
- Conversion rates by product type
- Segmentation & cohort analysis
- AOV, LTV, GRR
- Leverage behavioral badges to influence behavior
- Identify loyalists
- Create Look-a-like cohorts
- Personalized recommendations
Measured results is the WagJag advantage.
Verified behavior, hyperlocal signal, and a fully consented first-party dataset — built for research teams that need proof, not guesses.
The WagJag Difference
- ›Verified purchase data, not intent or surveys
- ›Clear promotion responsiveness signals
- ›Price sensitivity and elasticity insights
- ›Experiential and services-based spend visibility, beyond barcode-based retail data
Core Shopper Signals
- ›Hyperlocal neighborhood, city and regional spend
- ›Category cross-shopping behavior
- ›Repeat vs. opportunistic buyer patterns
- ›Behavioral proof added to attitudinal insights, tested on WagJag for a full feedback loop
Personalization & Profiling
- ›Progressive profiling with AI agents that test, optimize and trigger content across channels
- ›Action and transaction-based badges
- ›High-intent, value-driven shopper base
- ›Fast to integrate and research-ready
Privacy & Compliance
- ›Fully first-party and consented data
- ›PIPEDA, CASL compliant
- ›Ability to create custom segments & look-a-likes
Other Brands that partner with us.
From mass-market to premium: WagJag has run a diversity of campaigns for automotive, financial, CPG and Hospitality brands nationwide.
What's next? Exploring new opportunities together.
Reach millions of high-intent Canadians with measurable, verified purchase data backed by 15 years of buying patterns. Tell us your goals and we'll design the program.
[email protected] · Custom data programs & research packages available