Ripley's: What the Brand Covers, What Tickets Cost, and How to Find a Working Coupon Code

Ripley's has consolidated its attractions under a single brand name, simply "Ripley's," rather than marketing each property separately. A search for "Ripley's" can now return results for an aquarium, an odditorium, a wax museum, or a combo attraction, depending on the city. This guide covers what falls under the Ripley's name, what a visit involves, what admission costs, and how to apply a discount code correctly.

What "Ripley's" Includes

Ripley's Believe It or Not! began as a newspaper cartoon by Robert Ripley in the 1920s, built around unusual facts and artifacts. That concept has since expanded into a portfolio of attraction types operated by Ripley Entertainment, all now marketed under the unified Ripley's name.

• Odditoriums (Believe It or Not! museums): the original format, featuring oddities, rare artifacts, and interactive exhibits, with locations across North America and internationally.
• Aquariums: three locations, in Toronto (Ripley's Aquarium of Canada), Gatlinburg, Tennessee, and Myrtle Beach, South Carolina.
• Wax museums: including Louis Tussaud's Waxworks locations in cities such as San Antonio.
• Combo and multi-attraction tickets: bundles that pair aquariums, mirror mazes, moving theaters (4D/7D), and go-kart parks in tourism-heavy cities like Myrtle Beach, Gatlinburg, and Surfers Paradise.

If you're comparing prices or looking for a coupon, confirm which specific property and city you're booking before applying a code, since discounts are often location- or attraction-specific. "Ripley's Believe It or Not!" remains the most searched term under the brand, so for many people, "Ripley's" still primarily means the odditorium format even as the aquarium division has grown into a major attraction of its own.

Ripley's Aquarium of Canada: The Toronto Property

For Canadian visitors, the aquarium in downtown Toronto is the most relevant Ripley's property. It's located at 288 Bremner Blvd, adjacent to the CN Tower and a short walk from Union Station. The aquarium opened to the public in October 2013.

Planning Your Visit

These are the logistics questions people search for most before visiting.

How long does a visit take?

Most visitors spend between 1.5 and 2.5 hours moving through all nine galleries, with families and slower-paced groups often closer to 3 hours if they linger at the touch pools and dive shows.

Hours

The aquarium generally opens around 9:00 AM and closes between 6:00 PM and 9:00 PM depending on the season and day of the week, with earlier closures on some weekdays and extended hours on weekends and holidays. Confirm the exact hours for your visit date on the official site, since they shift seasonally.

Parking

There's no dedicated free parking lot. Paid parking is available at the Aquarium Parkade (entered from Bremner Boulevard) and at nearby lots serving Rogers Centre and the Metro Toronto Convention Centre. Many visitors coming from downtown find it more convenient to take transit.

Getting there from Union Station

The aquarium is a short walk from Union Station: exit toward Concourse Hall, follow the Skywalk, and the aquarium building is directly ahead at the end of the walkway.

Food policy

Outside food and beverages aren't permitted inside. A café and food stands are available on-site.

Is it worth it, and is it ethical?

These are both common searches. On value, most visitor feedback centers on the underwater tunnel and jellyfish gallery as the highlights, with the touch pools and dive shows adding to the experience for families. On the ethics question, this is a matter of personal judgment; some visitors weigh concerns about marine animals in captivity against the aquarium's stated conservation and education programming, so it's worth researching current husbandry and conservation practices directly if this is a deciding factor for you.

Ticket Pricing

Pricing varies by booking channel and date, but general ranges as of 2026 are shown below.

Is it cheaper to buy online?

Yes, in most cases. Buying in advance online is typically cheaper than paying at the door, and the aquarium uses dynamic pricing, so weekday or off-peak bookings can run 15 to 25% less than weekend afternoons. Tickets can generally be purchased at the door as well, though at a higher walk-up rate and without the guarantee of avoiding a line.

Other pricing notes:

• Sharks After Dark (entry after 5 PM) typically saves a few dollars off standard admission.
• Annual passes (roughly $75 to $130 depending on tier) can be worthwhile for repeat visitors.
• Toronto CityPASS bundles the aquarium with the CN Tower, Casa Loma, the Royal Ontario Museum, and either the zoo or the Ontario Science Centre, for savings of roughly 38% versus buying each admission separately.
• CN Tower combo tickets are usually 10 to 15% cheaper than purchasing both attractions individually, since they're located on the same plaza.

Finding a Current Ripley's Coupon Code

Because Ripley's operates as a multi-property brand, discount codes are not universal. A code for the Toronto aquarium won't necessarily work on a Gatlinburg combo ticket or a wax museum admission. It's worth checking a verified, regularly updated source rather than relying on an old bookmark.

How to Apply a Ripley's Discount Code

1. Add your selected tickets to the cart on Ripley's site or the relevant booking partner.
2. At checkout, locate the field labeled "coupon code," "promo code," or "discount code," usually near the order summary.
3. Enter the code exactly as listed. Codes are typically case-sensitive with no extra spaces.
4. Click apply and confirm the total updates before entering payment information.

If a code doesn't apply, check the following before assuming it's invalid:

• Whether the offer is restricted to specific ticket types (for example, adult only, or excludes combo tickets)
• Whether it's valid only for certain dates or purchase methods
• Whether it has expired
• Whether it's specific to a different Ripley's location than the one you're booking

For an up-to-date list rather than a potentially expired code, check WagJag's Ripley's coupon page before completing checkout.

Frequently Asked Questions

The questions below reflect what people actually search most often about Ripley's, based on current search volume data.

More Ways to Save on WagJag

Ripley's is one of hundreds of brands WagJag tracks for verified coupons and discount codes, spanning restaurants, travel, family attractions, beauty, and everyday shopping. If you're planning a broader trip or just like to check for deals before you buy anything online, it's worth browsing the full coupon library.